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How to best structure your article

Website Content 20/09/2012

The best ways to craft an article for your website, or email, or blog post is first give it a logical structure. Logical structure is there to eliminate confusion, getting-stuck, and other nuisances of writing an article. When you’re clear what you’ll be writing, and how to present them, then you probably would struggle writing an article in the first place.

Writing an article is all about organizing the content. Like the web page itself, if you look closer at the content, they also are divided into separate parts. This is helpful to easily craft an article that have flowing ideas and highly readable.

Elements of a well structured post

In this article, we’ll discuss the best way to structure your article, blog posts, or other contents so that more people are clear as to what you’ll be discussing.

1. Catchy Title

As we discussed earlier, the impression any article gets is because of its headers. Headers compel people to stop and look at what they have to say. Effective headers are those that are concise, clear, and welcoming. They say if you have hooked someone with your headers, then you have earned a reader.

People read your article because they caught their attention.

So, it’s always helpful to write smooth, welcoming, and to the point headers that quickly grasp reader’s attention. Click here to learn the art of creating eye-catching headers for your article.

2. Short Summary

So you have managed to earn a reader with a convincing title. What next? Your article is probably few hundred long. How do you summarize all the best way and let your readers know what they’ll be reading about?

Well, you write a brief summary, not more than 140 characters, just like those you see on social networking sites like twitter and Facebook, enticing readers to continue reading.

3. Teaser

Teaser is a short paragraph, which includes a brief summary of all the important points discussed in the whole article. They are also used by some browsers to generate a RSS summary or used by some search engines while indexing the article.

Teasers can be highlighted – using bold and italics – to gain a support from users.

4. Introduction

Following a teaser, an introduction paragraph gives further information in details – the what, who, why, where, when, and how. This helps reader a clear picture of what they’ll be hoping to find in the next part of the article, the body.

5. Body

After you have hooked the reader with the title, one-line summary, and the teaser, and the introduction, you have to explain every detail with supporting evidences in the body section of the article.

The body of the article covers the article, under the scope of the article, in every possible ways with a brief outline of the fact and backing up that fact with convincing reasons and evidences.  Click here to learn how to write your content effectively. Below is a brief summary his is where you build your central theme or story.

  • Headers and Sub Headers

Within the body itself, headers and sub-headers can be used to break-down the long chunks of text, making them even clearer for the reader of what they are reading. In addition to giving a structure to the body, they also help to highlight important points of the article itself, making them easy to read and comprehend.

  • Paragraphs

Paragraphs within the body of the article, must be short and to the point. Write long paragraphs to develop the central theme, adding more variety and depth to the content.

But remember to write short sentences and break down long paragraphs into readable chunks.

  • List

Use list in the body of your article to summarize the key points, but they should be brief and only limited to few words. Otherwise, they will lose their importance.

  • Images

Images enhance the content visually. As they say, a picture is worth a thousand words, use images sparingly. Choose a relevant image to highlight what you’re discussing in the article. But don’t overdo it. Click here to find a list of amazing free graphics and images for your website.

6. Summary

The summary wraps up the whole article with a conclusion, re-highlighting the main points discussed. A good summary also draws out important points and lays out further steps or actions for readers. References, suggestions, and further actions are important aspects of concluding your article at the end.

How to structure your article: in summary

In conclusion, breaking down an article into manageable and known parts will help you know what you need to be focusing on that section. Like everything else, knowing the structure of the article before starting to write the whole content will put you into a frame-of-mind where you will be focusing on pulling the readers instead of scaring them away, especially if you want to build your readership to your blog or website.

An elegantly structured article has

  1. Title/headline
  2. One-Line Summary
  3. Teaser
  4. Introduction
  5. Body
  6. And summary

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